What's Your Life Worth??

Recently, I have been working on an educational and public awareness campaign for a client who's job is to saves lives.  I am saddened at the lack of respect these folks get from some community citizens. 

Each day they put themselves in harms way to protect us.  They are someone's husband, father, mother, brother, sister, grandparent etc. they work long hours, holidays and weekends, all for what they love to do..save lives.  You never know when you may need their help.  So I ask, What's a Your Life Worth?