Are you using social medias effectively?

4 Tips for Running Your Business's Social Media: 

1. The first and also most important step when managing a social media platform is to always start with a strategy  or plan. A plan/strategy will help keep your social media platforms more organized making it easier to manage. 
2. Appeal to your business's target audience. When posting pictures, statues, videos, etc. be sure the content is something your audience will like to see which increases views which help promote your services or products. 
3.  Interact with your audience. Participate with your customer because you are dealing with another human. When replying to a message or comment be sure to interact friendly. 
4. Keep up with stats. Measuring your success will help you be able to keep track of how many likes, retweets, shares, etc. each post is receiving. So you can adjust your future message to obtain more favorable responses which even further promotes your services or products.

Be sure to check out this great article: http://www.inc.com/ed-zitron/8-tips-to-running-an-actually-successful-social-media-campaign.html

Hello, March!

5 Lucky Dates in March: 

1. March Madness - March 1 
2. Daylight Saving Time - March 12
3. PI (3.14...) Day - March 14 
4. St.Patrick's Day - March 17 
5. National Chip and Dip Day - March 23

Branding

"Branding is strategic. Marketing is tactical."

What is branding?
The bedrock foundation of a business upon which every action is based is their brand. Branding the basic level of communication with a business's loyal customers and potential customers. Building a  brand in the marketing industry, creating a business's brand is developing a business name, logo, marketing materials and a marketing strategy.


Why do I need branding?
Branding will help builds a business's reputation in the public eye. A marketing team will make sure the marketing materials, logo, company colors, website, etc. are consistent with each other. A consistent brand is important in ensuring customers differentiate one business from another business in the same industry because the website and logo are consistent all through the company's communications.

How can we help?
Here at TLC Marketing & Creative Services, we offer many different services such as public relations, marketing event planning, social media management, and branding. If you or someone you know is seeking branding, we are the perfect marketing team for you! We have worked with many different clients in developing a brand or a re-brand and maintaining consistency . We can help assist in consistent marketing materials, website, social media, and logos. Please read below to get a little more information about branding. For more information give us a call at the TLC office 239-405-8115.

Client of the Month

The TLC Marketing & Creative Services team is excited to introduce our client of the month, the Bonita Springs Lions Club. The Lions Club is celebrating  50 years of service this year.

5 Interesting Facts about the Lions Club:

Original charter members in front of the Lions Club first office. 

1. The Bonita Springs  Lions Club was first charted in 1962 then later on reorganized in 1966. 
2. The International Lions Club is the world largest service organization. 
3. The Bonita Springs Lions has been recognized as the top Lions Club in the world for giving. Our very own Bonita Springs chapter raised more funds for world sight than any other club in the world in 2005. 
4. The Lions Club donates annually  more than 100,000 to the community of Bonita Springs. 
5. In 2014 the Lions Club started a new fundraiser, the Annual Pride of Bonita  Golf Tournament.  

Public Relations

The 5 PR W's

What is public relations?: Public relations can be defined in many ways. Here at, TLC Marketing & Creative Services, we define public relations by always putting our clients brand first. The TLC team strives to exceed clients expectations by providing informative written press releases, developing a strategic PR plan to help their business, and helping companies build a relationship with the public.

Why do companies need public relations? Public relations is one of the most effective ways to build a brand for a business leading to an increase in sales.

How can public relations help a company? Companies need outside PR professionals simply because they need help reaching their target audience. PR professionals can help a business define what their  target is in their field. PR professionals can also aid in developing a plan to reach the this desired target audience.

When should you add public relations to your company? When a business is seeking to get the word out about their name, product, and the services they offer, is a great time to add public relations to the business mix.
 For example, if a company creates a new product or service and wanted to build excitement of interest, the most effective way to get the information out would be a press release and sent out to the media. Hiring a PR team can help in building the buzz about the new product or service a company is releasing.

Who offers public relations services? The TLC team of course! We can submit exciting press releases, we can help a business improve its branding and we also can assist in the managing a company's social media such as Facebook, Twitter, or Blogger.

Please visit our website at http://tlc-consulting.biz/ or give us a call at 239-405-8115.

Congrats Champayne!

Our TLC team member Champayne, won an award for her Civic Engagement class. Champayne and her group won the Civic Engaged award. She was a part of the Y For Kids group.  They coordinated a canned-good drive for the Bonita Springs YMCA, to assist the YMCA in feeding the less fortunate in the Bonita Springs community around the holiday time. She help raised $435.00 for the Y for Kids Fright Fest. The Fright Fest was a Halloween event for parents and kids. It wasn't just a canned-good drive it was party! Y for Kids were able to provide hot dogs, games, prizes, candy, and goodies for attendees. All attendees had do was bring a canned good for entry and have fun! Thanks to Best Moving & Storage, Gary Price and Costco for being sponsors of the event. 

link for the award winning video: https://youtu.be/ELcys57HB3Y

Professor Micheal Kennedy, Shylah, Champayne, Josue, Andrew
Meghan, and John ( Y for Kids)

Event Planning

Events:

The TLC team has been busy lately with events. We have hosted two events in one weekend. The first event we hosted was the Everglades Wonder Gardens Mix & Jingle. We brought an early Christmas to the Gardens. 

Our second event we coordinated was a surprise birthday party. The theme was Cuban Tropical. We provided all the decor for the event. We did tropical colors and added pineapples to give a tropical feel but also keep it  masculine. We also provided pineapples vases filled with flowers, we used leis around the pool to give it a splash of color to compliment the tiki bar. For the dinner, pineapples and flowers lined the center of the tables with compliments of candles floating in water. 

See pictures below from both of our recent events: